Break out the Pup-Peroni sticks and Pabst Blue Ribbon, because the Big Game is almost here: Puppy Bowl VI.
Give the props to the Animal Planet executives for green lighting up this alternative programing to the Super Bow. Puppy Bowl producers reportedly drew their inspiration from the Yule Log counter programing aired on Christmas Day. If people willingly stare at a television screen depicting logs burning in a fireplace with Andy Williams, the Carpenters and Garth Brooks holiday tunes playing in the background, won't they watch damn near anything? Film puppies romping on a mock NFL field, add water-bowl cameras, and hire NFL Films announcer Harry Kalas to call the play-by-play -- and you've got a hit.
Competing against the ratings titan of the Super Bowl, the Puppy Bowl V broadcast drew eight million viewers last year. That's roughly the weekly audience of Family Guy or 20/20. And brilliant alternate programing to the most-anticipated day of television commercials, or a marathon of Lifetime network movies with Lindsay Wagner and Kellie Martin. Even with Puppy Bowl's tiresome Bissell Kitty Halftime Show.
Puppy Bowl VI airs in two-hour spools beginning at 3 pm on Sunday, February 7 on Animal Planet.
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